Unveiling the Hidden Layers of Fashion

For more than 72 hours before its Fall-Winter 24 show in Milan, Diesel gave open access to behind-the-scenes areas usually hidden from view. Streaming from five different fixed cameras, anyone with internet access could watch Diesel creative director Glenn Martens and his team prepare for the show – in the atelier finalizing the collection; with Martens as he fits the models; the casting; in the show space as the runway set is being constructed. For the show itself, the set is a live video call with 1000 members of the public around the world, who would never usually get front row access.

The collection’s standout pieces included edgy tank tops paired with chunky faux fur jackets, as well as dresses printed with Zoom-call graphics—a playful nod to the digital age. With oversized sweatshirts, mesh overlays, and deconstructed knits, Martens blurred the lines between casual wear and runway chic, ensuring every piece makes a statement.

Martens also maintained a sense of irreverence and playfulness, with references to Y2K styles, yet the execution felt fresh and avant-garde, drawing from a variety of influences that together conveyed a chaotic yet cohesive look.